In London’s sneaker culture, people seek instant validation. Those all-important shares and likes from your mates are an integral part of the sneaker purchase journey.
The more distinctive the product trial experience and shareable content, the better the bragging rights.
SNR360. The ultimate sneaker selfie, a 360 degree shot capturing every angle of your shoe and transferring you into new worlds.
The SNKR 360 unit was designed to be become a feature of the retail space, be easily skinned to promote franchise launches and provide a focal point for consumers when in-store.
The user experience had to be quick and simple for consumers, allowing them to easily swipe between the different environments available to them and give them clear indications of progress while their asset was being created.
The experience is one in a set of projects to position Nike and Foot Locker as the hub of street culture in London, for a deeper look into the overarching strategy click here