In London’s sneaker culture, people seek instant validation. Those all-important shares and likes from your mates are an integral part of the sneaker purchase journey.
The more distinctive the product trial experience and shareable content, the better the bragging rights.
#StepCorrect is a product experience developed to elevate the trial and validation experience. Created to launch the Nike Air Max Plus OG at Foot Locker, the experience positioned the Air Max Plus OG at the centre of local sneaker culture.
Located in the try on area, #StepCorrect is an interactive floor that when triggered, reacts with environments inspired by ‘in-the-know’ local references and provides the perfect photo backdrop for a shopper wanting to stunt their sneakers.
Customers were left intrigued and delighted. With #StepCorrect being triggered over 5,000 times and attracting the interest of just over one quarter of the store traffic in just the first week.
The experience is the first in a set of projects to position Nike and Foot Locker as the hub of street culture in London, for a deeper dive click here